(May 8, 2018) Edmonton, AB -- Testfire Labs, developer of an artificial intelligence (AI) software platform that helps enterprises make meetings more effective, will receive funding support for its flagship product, Hendrix.ai, from the National Research Council of Canada Industrial Research Assistance Program (NRC IRAP). NRC-IRAP is Canada's premier innovation assistance program for small and medium-sized enterprises (SMEs).

The funding provided for the project is following an assessment by NRC IRAP of Hendrix.ai’s commercialization strategy, its capacity to meet projected targets, and the overall level of project innovation.

How Hendrix.ai Works

Employees who meet in workplace conference rooms, or on conferencing services like Zoom, join.me, GoToMeeting, UberConference, and WebEx, simply dial Hendrix.ai into their meetings by phone. Using natural language processing, Hendrix.ai captures meeting notes and action items, automatically.

Through machine learning, Hendrix.ai ultimately could then identify potential workplace bottlenecks, areas for collaboration, and deliver insights into organizational productivity. Access to the Hendrix beta version is available at https://hendrix.ai.

“Over the next several months, we will expand the capabilities of Hendrix.ai around several vertical industries," said Dave Damer, Testfire Labs founder and CEO. "The NRC IRAP funding will be used towards the development of these advancements."

Municipalities, manufacturing, engineering and finance businesses have expressed interest in Hendrix.ai, Damer said. The City of Victoria, Northern Alberta Institute of Technology, and C-Tribe Innovation Festival are among the 87 Hendrix.ai beta customers. In addition, Testfire has inked distribution partnerships for Hendrix.ai with national telecom partners Iristel in Toronto, and Voxter in Vancouver.

About Testfire Labs

Testfire Labs develops enterprise productivity tools that modernize the way people work, so they can achieve more, faster. Founded in 2017 and headquartered in Edmonton, AB, Testfire Labs has received seed funding from Iris Technologies Inc., Alberta Innovates, and various private investors, and was selected as a top startup to watch by Startup Edmonton.